IndianMSME.org is an initiative by ASC Distributor Private Limited, inspired by the operational success and growing demand of the Ardh Sainik Canteen (ASC) by the Soldiers.The ASC, under the aegis of the Ardh Sainik Welfare Trust (ASWT), has been instrumental in providing quality goods at affordable prices to society through a network of retail outlets across India. The overwhelming response to the ASC model is evidenced by over 6,063 registrations, with the demand expected to reach 20,000 registrations soon. Additionally, the existing 86 DDCs are set to expand to 800 DDCs, aiming for a “One District – One Ardh Sainik Mall” model to ensure comprehensive district-level reach and efficiency. (Ref www.ardhsainikcanteen.com):
1. Establishment of Ardh Sainik Malls (DDC) (Distribution and Display Centres)
We propose the creation of Ardh Sainik Malls (DDC) in each district, functioning as District Distribution and Display Centres (DDCs) for MSME Manufacturers. These centres will serve multiple purposes:
Display and Distribution Hubs: Providing MSME manufacturers with dedicated spaces to showcase and distribute their products.
Retail and Wholesale Outlets: Catering to the general public's needs by offering a wide range of products at competitive prices.
ASC Retails chain: Considering the Ardh Sainik Canteen pending applications to start retails immediately.
Enable a robust B2B and B2C ecosystem.
Provide display, logistics, and digital marketing support to ensure wider visibility and streamlined operations for MSMEs.
By offering a structured platform for product display and sales, MSME manufacturers can expand their market reach, increase visibility, and boost sales.
The initiative is poised to stimulate local economies by creating employment opportunities and fostering a culture of entrepreneurship.
Facilitating secure and timely payments between buyers and sellers, where IndianMSME.org assumes responsibility for payment collection, ensuring smooth and secure transactions.
By integrating the pending applications into the IndianMSME.org platform, we aim to expedite the process of establishing new outlets, thereby promoting entrepreneurship and self-reliance among applicants. IndianMSME.org is committed to building upon the foundation laid by the Ardh Sainik Canteen, extending its benefits to a wider audience, and contributing to the nation's economic development.
To uphold the spirit of "Aatmanirbhar Bharat" by providing MSME manufacturers with a platform to showcase their Made in India products.
To create a self-sufficient ecosystem for MSMEs by combining the strengths of digital technology, physical distribution centres, and dedicated vendor support.
To amplify the reach of MSME products across every district in India, fostering economic growth and employment.
To support and empower MSME manufacturers with the necessary infrastructure and tools to compete in both domestic and international markets.
To expand and scale the operational model of Ardh Sainik Canteen.
Offline and online training with software support. 24 * 7
Call centre Helpline support. 24 * 7
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
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