ARDH SAINIK MALL – DDC
One District • One Distribution Hub • 100% Monopoly Rights
1. What is Ardh Sainik Mall DDC?
Ardh Sainik Mall – DDC is the Official District-Level Distribution & Display Centre of IndianMSME.org that supplies MSME & branded consumer products to:
- a) Ardh Sainik Canteens
- b) State Canteen Stores (UPCS, BRCS, HRCS, etc.)
- c) Local retailers & shopkeepers
- d) Institutions (schools, hostels, corporates, govt departments)
- e) Walk-in retail customers
- f) Online buyers of IndianMSME.org & Abhhyam.com
- g) ✔ Only ONE DDC per District/Territory – 100% Monopoly Rights
- h) ✔ You become the exclusive distribution hub for the entire district
2. Total Investment: ₹25,00,000 (All-Inclusive Model)
Your ₹25 Lakhs investment includes:
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A. One-time Non-Refundable Registration + Franchise Fee – ₹2,50,000
Covers franchise license, documentation, onboarding, and district monopoly allotment.
-
B. Setup & Infrastructure – ₹4,00,000 to ₹6,00,000
- Warehouse + Retail Display setup
- Racks, branding, signage
- Office furniture & basic fixtures
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C. First Stock Purchase – ₹15,00,000 to ₹18,00,000
- Direct supply from 400+ manufacturers
- Immediate ready stock to start sales
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D. Technology & Support – Included
- Full ERP (B2B + B2C) software
- Product catalog access
- Sales team guidance
- Abhi Aya Delivery Partner (ADP) integration
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E. Recommended Working Capital: ₹3–5 Lakhs (Post setup)
3. How the Business Works
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A. Buying
- Order through ASM ERP
- Stock is delivered directly from manufacturers to your DDC
- Transparent pricing; no direct manufacturer dealing allowed
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B. Selling
- Sell to retailers, institutions, canteens, ADC stores, and walk-in customers
- Sell online using IndianMSME.org + Abhhyam.com
- Use your own GST, FSSAI, and bank account
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C. Deliveries
- Supported by Abhi Aya Delivery Partners (ADP) for B2B & B2C orders
4. Margin, Earnings & Profit Structure
You earn profit from:
- Retail Sales
- Wholesale Supply
- Institutional Orders
- Online Orders
- Canteen Registrations
- Rack/Shelf Branding Income
- Flex/Brand Promotion Income
- Monthly performance incentives
- District-level monopoly benefits
Typical Profits:
- Retail margins: 8% to 35%
- Wholesale margins: 3% to 15%
- Branding income: High recurring income
- Institutional orders: Bulk profits
- ✔ No Royalty
- ✔ No Revenue Sharing
- ✔ DDC controls its own profit margin
5. Documents Required
- Aadhaar & PAN
- GST Number (Mandatory)
- FSSAI License (for food items)
- 2500 sq ft Warehouse/Shop (Owned or Rented)
- Bank account in the name of the DDC business
6. Space & Infrastructure Requirements
- Minimum 2500 sq ft (Warehouse + Display combined allowed)
- Ground floor preferred for loading/unloading
- Parking facility recommended
- CCTV, fire safety & basic utilities
- Clean, visible, and easily accessible location
7. Training & Ongoing Support
Every DDC Partner receives:
- 2–3 days Onboarding & Business Training
- ERP & order management training
- Sales & operations SOPs
- Marketing & branding guidelines
- Manufacturer onboarding support
- ADP Delivery Partner integration
- Dedicated Head Office support team
8. Why This Business is Safe, Scalable & High-Revenue
- Mission: One Village – One Digital Canteen
- Mission: One Village – One Ardh Sainik Krishi Kendra
- Zero competition (Only one DDC per district)
- Massive demand from retailers & canteens
- Direct-from-manufacturer pricing (Cost advantage)
- ERP ensures transparency & zero leakage
- Supported by AMA Sales Team without any cost
- Stable repeat orders ensure monthly income
- Aligned with “Make in India”, “Digital India”, and “Atmanirbhar Bharat”
9. Who Can Apply
- Entrepreneurs
- Business Owners
- Defence Families
- Investors
- Individuals seeking a long-term district monopoly
- No prior experience required – complete training provided
10. Step-by-Step Application Process
- Submit basic documents
- District availability check
- Pay ₹2.5 Lakh Registration (Non-refundable)
- Sign Franchise Agreement
- Warehouse/site approval
- Training + ERP activation
- Setup & branding installation
- First stock supply
- Grand launch of your District Distribution Centre
11. Final Summary
- Invest ₹25 Lakhs → Become the Official Distribution Hub of IndianMSME.org in your district
- Enjoy 100% district monopoly with 400+ manufacturers
- Earn from retail + wholesale + institutions + online + branding
- Safe, high-demand, stable business model
- Strong government-aligned mission & nationwide expansion
- Training + ERP activation
- Setup & branding installation
- First stock supply
- Grand launch of your District Distribution Centre
Disclaimer:
The ASM DDC Franchise is a retail-distribution opportunity offered under the umbrella of Ardh Sainik Welfare Trust (Regd.). While full support is provided by ASC Distributors Pvt. Ltd., every franchisee is advised to undertake their due diligence and seek professional/legal advice before investment. Visit www.IndianMSME.org or www.ArdhSainikMall.com for updated terms, conditions, and verification protocols.